Behavior Design 101 - Free Online Workshop

Get to grips with the basic principles applied by app designers-persuaders and manipulators in this free online workshop from Morton & Lawson. Apply them yourself.  Be sure to click on the cog icon of the player and access the speaker notes.



Dr Daryl Foy

Dr Daryl Foy is a Behavioural Scientist who specialises in the design of effective health behaviour change apps based on evidence including his own validated models for optimising persistent use. He consults to industry on how-to integrate persuasive design into LEAN product development as well as conversational UI. He can be contacted at